Wella Professionals - ULTIMATE COLOR - Shampoo | 100 ml.

Wella Professionals Ultimate Color is a gently cleansing shampoo that supports color protection and scalp comfort. The formula helps remove impurities and metals that can affect color appearance, while minimizing color washout during washing.

Thanks to the combination of glycine and metal purification technology, this shampoo supports hair protection against external factors and oxidative stress. Provitamin B5 helps maintain proper moisture levels from scalp to ends, while the smoothing effect of the formula improves the overall appearance and softness of hair. The product leaves a feeling of freshness, lightness, and comfort, and its floral oriental scent enhances daily care.

Effects you will see:

• gently cleansed, fresh hair and scalp
• less color washout during washing
• softer and smoother strands
• easier combing of hair
• feeling of hydration from roots to ends
• Discover the research results:
• color vibrancy for up to 10 weeks*
• up to 86% less hair breakage*

*with regular use of Ultimate Color products; vs. non-conditioning shampoo

You will appreciate him for:

• gentle yet effective cleansing of the scalp
• support in protecting color against fading
• light formula, suitable for frequent use
• pleasant, fruity-floral scent (floriental)
• formula without ingredients of animal origin

The power of active ingredients:

• Provitamin B5 (Panthenol) – helps maintain hydration and improves hair softness
• Glycine – supports the protection of hair against oxidative stress
• Squalane – helps smooth hair and improves its elasticity
• Vitamin E (Tocopherol) – has an antioxidant effect, supporting hair protection
• Malic Acid – supports hair condition and its natural shine

For whom?

For people with color-treated hair who want to gently cleanse their hair without excessively washing out the color, while keeping it soft and fresh.

How to use:

Apply a small amount of shampoo to damp hair and scalp. Gently massage until lathered, then rinse thoroughly. Repeat if necessary. Use with Wella Professionals Ultimate Color conditioner or mask.