Wella Professionals - EIMI - RUGGED TEXTURE - Matte Texturizing Paste XXL | 150 ml.

The fantastic Rugged Texture styling product from the EIMI line gives your hair a wonderful texture and a matte effect. It is characterized by a medium degree of fixation, thanks to which the effect obtained remains unchanged for a long time. The product allows you to create many different styles. Smooth and effective retro curls, a short stylish hedgehog, a bold mohawk and much more can now be achieved at home! And all this is not difficult at all. Just rub a small amount of the product in your hands and apply to dry strands to give them the desired texture and matte effect. The special formula based on beeswax and minerals makes the paste not only give elasticity and permanently fix the hairstyle, but also gives the hairstyle expressiveness.

Key product features:

• Strong hair fixation

• Matte finish of the hairstyle

• Hard, lasting effect

• Sustain level 3

• Does not weigh hair down

• Developed on the basis of beeswax

How to use: Rub a small amount of the paste in your hands and spread it on dry hair with your hands. Style as desired.

Result: Strongly held and defined hairstyle with a matte finish.

It is recommended to use the paste together with complementary products from the EIMI line, including the 45-second Dynamic Fix sculpting spray.

The EIMI product line of the world-famous Wella Professionals brand was created for professional hair styling, the aim of which is to manifest one's own originality combined with inspiration from the latest global trends. EIMI is not only to model, but also to add strength, shape and emphasize individual style.