REDKEN - COLOR EXTEND BLONDAGE - Shampoo | 300 ml.

A professional neutralizing shampoo for blonde, bleached, and gray hair, Redken Color Extend Blondage effectively reduces unwanted yellow and warm tones, restoring a cool, clean blonde tone and radiant shine. The formula, enriched with intense purple pigments, works on the principle of neutralization – according to the color wheel, it reduces yellow reflections, restoring hair to a more platinum or cool tone. Additionally, the shampoo contains a strengthening complex that helps improve the condition of hair after lightening treatments. This is the perfect choice for those who want to keep their color fresh between salon visits and prevent the shade from warming unsightly.

Key product features:

• Neutralizes yellow and warm tones
• Emphasizes cool blonde tones
• Contains intense purple pigments
• Strengthens hair after bleaching
• Restores shine and freshness of color
• Suitable for blonde, grey and bleached hair

Active ingredients and their effects:

• Violet pigments – neutralize yellow reflections, restoring a cool, clean shade of blonde.
• Strengthening complex (with proteins) – supports the reconstruction of weakened hair structure after lightening, improving its strength.
• Glycerin – helps maintain the appropriate level of moisture, preventing blonde hair from drying out.
• Citric acid – helps close the hair cuticle and increases shine.

How to use:

Apply an appropriate amount of shampoo to wet hair, massage into a lather, and leave on for 3–5 minutes, depending on the desired neutralization effect.

Then rinse thoroughly.

Repeat if necessary.

Use 1–2 times a week or as needed.

The result:

Hair gains a cooler, more luminous shade of blonde without yellow tones.

Strands are refreshed, strengthened, and full of healthy shine.

For comprehensive care of blonde hair, we recommend using the conditioner and mask from the Redken Color Extend Blondage line to maintain an intense, cool shade and care for the condition of the hair after lightening.